Allure Bridals Bridal

Allure has been a staple brand in bridal fashion for decades, creating wedding dresses and bridesmaids gowns inspired by the trends brides are looking for. With everything from simple, sleek gowns to romantic lace and shimmering tulle, these gowns cover a range of bridal aesthetics—and so do their bridesmaids designs. You'll find quality and gorgeous trends among every gown designed by Allure.