- Adrianna Papell Platinum
- Allure Couture
- Allure Modest
- Allure Romance
- Allure Wilderly Bride
- Allure Plus
- Badgley Mischka Accessories
- Benjamin Walk
- Cameron Blake
- Christina Wu Brides
- Christina Wu Celebration
- Christina Wu Destination
- Christina Wu Elegance
- Christina Wu Love
- Colette by Daphne
- Elizabeth Lee
- Ellie Wilde
- LizLúo Fiesta
- Hannah S
- LizLúo Quince
- Ivonne D
- Jim Ball Designs
- Joan Calabrese
- Jovani
- Justin Alexander
- JVN
- La Femme
- LA Glitter
- Madison James
- Martin Thornburg
- Modest by Mon Cheri
- Montage
- Panoply
- Paradox London
- Sophia Tolli
- Sottero and Midgley
- Studio 17
- Christina Wu Prom
- Tiffany Exclusive
- Christina Wu Princess
- Abella
- Enchanting by Mon Cheri
- Kitty Chen
- Bridgerton by Allure Bridals
- Princesa by Ariana Vara
- Martin Thornburg Luxe
- Shop by collection
Allure Bridals
Allure has been a staple brand in bridal fashion for decades, creating wedding dresses and bridesmaids gowns inspired by the trends brides are looking for. With everything from simple, sleek gowns to romantic lace and shimmering tulle, these gowns cover a range of bridal aesthetics—and so do their bridesmaids designs. You'll find quality and gorgeous trends among every gown designed by Allure.
Our gowns range in price from $1800 to $7000.
Not all gowns are available in-store. Please contact the store if you are seeking specific availability.